Category: Marketing Analytics

How to Set Up Google Analytics 4

A Comprehensive Guide: How to Set Up GA4 (Google Analytics 4) Step-by-Step

Step 1: Sign in or Create a Google Analytics 4 Account If you don’t already have a Google Analytics 4 account, start by visiting the Google Analytics website (https://analytics.google.com/) and sign in with your Google account. If you don’t have a Google account, you can create one for free. Step 2: Create a New Property […]

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Google Ads Best Practices 2023

Top 12 Google Ads Best Practices for 2023

Top 12 Google Ads Best Practices Complete the Advertiser Verification: We won’t get into all the details about advertiser verification in this post. You can learn more about that here; Google Ads verification. By doing this, you increase transparency, unlocking more ad extensions, like business name and business logo. Optimize Landing Pages: Drive traffic to […]

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Sign that says Google Marketing

Google Ads Smart Bidding – A Deep Dive into Your Options and the Best Uses for Each

Enhanced CPC Maximize Click Maximize Conversion Maximize Conversion with Target CPA Maximize Conversion Value Maximize Conversion Value with Target ROAS Impression Share Conclusion

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Women looking at data and charts on her computer.

Google Conversions – Max Conversions vs. Max Conversion Value Bidding Strategy

Step 1 – Setting Up Conversion Tracking Step 2 – Generate Conversion Activity Overview of Google Ads Smart Bidding Conversion-Based Bidding Strategies Smart Bidding – Max Conversions vs. Max Conversion Value Results Our Takeaway on Max Conversions vs. Max Conversion Value

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