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Our team of digital marketing experts would love to work with you to help you generate leads in a multifaceted way.
The best way to generate leads is by using the right marketing strategy and tools. If you’re looking for a simple, effective lead generation marketing strategy that can help grow, you have come to the right place.
Lead generation is a marketing strategy that involves the acquisition of potential customers for your business. This can be done through various methods, and unfortunately there is no “cookie cutter” approach. All businesses are unique, as well as their customer base, and each strategy needs to be carefully analyzed to determine if it’s the right lead generation strategy for you. Here at Mosaic eMarketing, we excel at this.
Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.
After taking ownership of two Google Ad accounts, one for Sterigenics and one for Nelson Labs, we dove into the data, restructured and rebuilt both Google Ad accounts. Big gains were made to both.
Mosaic took over ownership of the Google Ads account and Microsoft Advertising account and immediately course corrected both to drive greater efficiency and results.
If you’re looking for ways to generate leads for your business, then you have come to the right place. We will be discussing some of the methods we use to generate leads effectively for our clients.
Why not just buy leads?
Sales people and marketers both want to get leads into their sales funnels fast, which leads to the temptation to buy leads.
Generating leads requires a lot of hard work and patience, but buying leads makes things easy for you because they’re already generated. However, if you’re already buying ads, then why not just pay for leads instead?
For starters, purchased leads do now know who you are. In most cases, these people have “opted into” communication via a different source, then that source sold the list, so they didn’t actually sign up to receive anything from your company.
What happens then is, when you reach out they are receiving unwanted communication, which leads to a bad experience, potentially hard to your brand, and low conversion rates. View another option here.
It’s always better to generate your own leads through digital marketing programs, rather than purchasing them.