Generate Leads

Generate leads and grow your business with smart, data driven B2C and B2B lead generation programs built on data driven lead generation strategy, execution, and management.

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Our team of digital marketing experts would love to work with you to help you generate leads in a multifaceted way.

  • Best practice – Identify the right channels and strategies and execute it with best practice.
  • Results focused digital marketing programs – Only target the right people, get their attention, and generate leads.
  • Website optimization – Improve website conversion rates to convert more of the traffic you are receiving.
  • Continual growth – Proactive management to drive improved results constantly.

The best way to generate leads is by using the right marketing strategy and tools. If you’re looking for a simple, effective lead generation marketing strategy that can help grow, you have come to the right place.

What Is Lead Generation in Marketing?

Lead generation is a marketing strategy that involves the acquisition of potential customers for your business. This can be done through various methods, and unfortunately there is no “cookie cutter” approach. All businesses are unique, as well as their customer base, and each strategy needs to be carefully analyzed to determine if it’s the right lead generation strategy for you. Here at Mosaic eMarketing, we excel at this.

Case Studies

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Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.

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After taking ownership of two Google Ad accounts, one for Sterigenics and one for Nelson Labs, we dove into the data, restructured and rebuilt both Google Ad accounts. Big gains were made to both.

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Mosaic took over ownership of the Google Ads account and Microsoft Advertising account and immediately course corrected both to drive greater efficiency and results.

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How to Generate Leads for Your Business

If you’re looking for ways to generate leads for your business, then you have come to the right place. We will be discussing some of the methods we use to generate leads effectively for our clients.

  • Google Ads
    Google Ads is a pay-per-click advertising platform that allows businesses to bid on keywords and display ads. It was first launched in 2000, and has since become one of the most popular online marketing tools for businesses. Google Ad’s allows us to target users who are proactively searching for the services you offer, giving us a great platform to introduce you as an option. The best part about using Google Ads is that they allow us to track how many people click on the ad, along with a large breath of other data, which gives us valuable information regarding what words or phrases are driving traffic to our website, which are converting, and then we can make smart analytical management decisions to make this program more effective and efficient over time.
  • Facebook Advertising
    One method for generating leads is through advertising on social media sites like Facebook. With over 2 billion active monthly users, Facebook is one of the largest social media platforms out there. Because of this, it gives marketers access to build complex targeting to get in front of potential customers who look like your best customers.
  • LinkedIn Advertising
    LinkedIn is a social media platform that allows users to create professional profiles, network with other professionals and search for jobs. LinkedIn is the most popular social networking site in the world, so it’s no wonder why businesses are using this as a lead generation platform. Like Facebook, the targeting possibilities seem endless, which allow us to target the right audience.
  • Search Engine Optimization (SEO)
    SEO is a process of increasing the visibility of websites in search engines. It involves using various techniques and strategies to increase the number of visitors to your website. SEO helps businesses gain exposure to new audiences, while also improving the ranking of existing pages. By identifying what you customers are searching for, we can build a strategy to make sure you are there more often.
  • Optimize Your Website for Conversions
    If you’re trying to increase conversions on your website, there are two things that can help: optimizing the user experience and improve your value proposition. User experience (UX) is a term that describes the overall user-centered design of a website. It’s about how easy it is to use, and whether it meets your needs. A value proposition is a statement of the benefits that an organization or product offers to its customers. It is often used in marketing, but can also be found in other contexts such as business strategy and corporate governance.
  • Know Your Audience and Refine Your Targeting
    If you’re looking for more leads, you need to know your audience. That means knowing what kind of person is going to be interested, what motivates them, what detracts them, why they become customers, what they search for, and more. As you learn, you have to refine your targeting to make your programs work more efficiently and effectively.

Why not just buy leads?
Sales people and marketers both want to get leads into their sales funnels fast, which leads to the temptation to buy leads.

Generating leads requires a lot of hard work and patience, but buying leads makes things easy for you because they’re already generated. However, if you’re already buying ads, then why not just pay for leads instead?

For starters, purchased leads do now know who you are. In most cases, these people have “opted into” communication via a different source, then that source sold the list, so they didn’t actually sign up to receive anything from your company.

What happens then is, when you reach out they are receiving unwanted communication, which leads to a bad experience, potentially hard to your brand, and low conversion rates. View another option here.

It’s always better to generate your own leads through digital marketing programs, rather than purchasing them.

Request a Free Proposal

Are you interested in a specific service, platform, or are you just interested in exploring some ways our services can potentially help you? We would love to chat, get to know your business, your goals, and create a free proposal.

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Request a Free Audit

Let our experts take a look at your marketing programs, or website, and give a review of what we find. Our goal is not to just point out the flaws we notice, but to give an objective review and point out everything, including the good.

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