Local Online Marketing

Even if you have a grasp on search engine optimization, if you aren’t optimizing your website for local search, you could be leaving money on the table. Drive awareness and traffic to your brick-and-mortar locations with a well-planned local search marketing strategy.

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Local Online Marketing and SEO Solutions: Our Process

We get it, online marketing can be challenging. There is search engine optimization, paid ads on Google, and local online marketing. How are you supposed to know which is most important for your brand and your budget? Mosaic eMarketing is proud to be a trusted advisor when it comes to your online marketing strategy.

If you have a local presence in your community and aren’t currently engaging in any local digital marketing efforts, you need to start. Local SEO is a strategic process that emphasizes optimization efforts. These efforts ensure all potential signals across Google’s local search landscape are correct for your brand and consistent.

50% of people who did a local search on their phone went into a physical store within 24 hours. We understand the importance of getting local online marketing right, and so we use a variety of strategies, including:

  1. Performing deep dives to identify relevant local keywords to find the ones most relevant to your offerings
  2. Developing a holistic content strategy that focuses on local search guidelines to help your brick-and-mortar locations get more traction in SERPs
  3. Local SEO link building to build your brand authority and build a quality SEO link profile
  4. Increasing your citation and NAP (name, address, phone number) presence on Google through local submissions

At Mosaic eMarketing, we don’t expect you to be the experts in local search. That’s our job, and we take it seriously. We want to see our clients find success in every avenue of online marketing, and so we make it our mission to hold your hand every step of the way.

Some of the strategies we deploy

Google and Bing Business Listings

We can get your business verified on Google Business and Bing Places for Business. In addition, we optimize our clients listings to help ensure they serve in the proper markets, for the right searches.

Customer Reviews

Getting customer reviews can help in two ways. First, social influence is a thing. If people see that you have reviews, and can read about other customer experiences, it helps drive more engagement. Second, more reviews can help with SEO. It helps Google understand who you are, what markets you serve, and when you should show up. We can help you pull together a strategy designed to get more reviews on your business listings.

The importance of customer reviews and how to get them

Keyword Research, and On Site SEO

Analytics and execution blended to perfection. We start by understanding the markets your serve, the local search demand in your market(s), and where the greatest opportunities are. From there, we craft a strategy and begin executing to achieve growth in your local search results.

Paid Digital Marketing Services

Target your audience on Google Ads, Bing Ads, Facebook, Instagram, Twitter, and more to drive instant traffic and increased revenue.

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Why Retail Marketing Matters

Local competition is growing every day. More local and small businesses have started to build an online presence in the wake of the pandemic. To stand out amongst the competition and meet your audience where they are searching for you, you must make local online marketing a key component of your overall strategy. 

By integrating local digital marketing into your current process, it will give your business greater exposure, click-throughs, and foot traffic to your physical locations. 

Partner with Mosaic eMarketing

Local search marketing is complex and time-consuming. At Mosaic eMarketing, we remove the stress associated with local SEO and help you to build a strategy that drives traffic and improves conversions. 

Why partner with us? We take the guesswork out of local search marketing and provide you with peace of mind that your website, business, and physical locations are getting the attention they need and deserve. We treat every client’s website like it’s our own and use data to make intelligent decisions that lead to actual results. 

There is no time like the present to take control of your marketing strategy. Set up a time to chat with our team and see the difference in our approach! 

Request a Free Proposal

Are you interested in a specific service, platform, or are you just interested in exploring some ways our services can potentially help you? We would love to chat, get to know your business, your goals, and create a free proposal.

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Request a Free Audit

Let our experts take a look at your marketing programs, or website, and give a review of what we find. Our goal is not to just point out the flaws we notice, but to give an objective review and point out everything, including the good.

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