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Category: Digital Marketing

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Top 12 Google Ads Best Practices for 2023

Top 12 Google Ads Best Practices Complete the Advertiser Verification: We won’t get into all the details about advertiser verification in this post. You can learn more about that here; Google Ads verification. By doing this, you increase transparency, unlocking more ad extensions, like business name and business logo. Optimize Landing Pages: Drive traffic to […]

How Much Does Google Ads Cost?

How much does Google Ads cost? When to Hire an agency vs. managing Google Ads yourself How much does Google Ads cost – Learn about the tool that can help you control your budget Get a free keyword assessment, strategy, and forecasts for your business

Google Ads Smart Bidding – A Deep Dive into Your Options and the Best Uses for Each

Enhanced CPC Maximize Click Maximize Conversion Maximize Conversion with Target CPA Maximize Conversion Value Maximize Conversion Value with Target ROAS Impression Share Conclusion

Google Ads vs Facebook Ads

Overview of Google Ads vs Facebook Ads When to Consider Google Ads When to Consider Facebook Ads Google Ads vs Facebook Ads Summary

Google Conversions – Max Conversions vs. Max Conversion Value Bidding Strategy

Step 1 – Setting Up Conversion Tracking Step 2 – Generate Conversion Activity Overview of Google Ads Smart Bidding Conversion-Based Bidding Strategies Smart Bidding – Max Conversions vs. Max Conversion Value Results Our Takeaway on Max Conversions vs. Max Conversion Value