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Google Shopping Strategy

Show up where it matters most with a data-driven Google Shopping strategy that targets bottom-funnel customers who know what they want and are ready to convert. As an online retailer in a post-COVID world, you need to use shopping ads.

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Google Shopping AgencyWe are a Google Shopping Agency

eCommerce is more competitive than ever. We know that’s not what you want to hear, but that’s the truth. In recent years, many exclusively brick and mortar stores have pivoted to online sales. That means, to stand out, you have to know what you’re doing. Mosaic eMarketing is proud to be a trusted advisor when it comes to Google Shopping ad management.

Even if you know your eCommerce business needs to start using Google Shopping, you might not know where to begin. You’re not alone. Google Shopping doesn’t offer keyword targeting, making it a little more complicated to optimize. Analytics is the foundation that Mosaic eMarketing is built on. We understand that to be exceptional at what we do, properly understanding and leveraging analytics is a must.

As a Google Shopping agency, we have a thorough understanding of the inner workings of Google Merchant Center and leverage this knowledge for clients by:

  1. Creating targeted, data-driven strategies designed explicitly for Google Shopping and optimizing your feed
  2. Building fully optimized campaigns based on top-performers, seasonality, and more
  3. Managing the product feed to continually make improvements that increase conversions and visibility within search results

As a Google Shopping agency, we don’t expect you to be the experts in Google Merchant Center. That’s our job, and we take it seriously. Our mission is to hold your hand every step of the way.

Why Google Shopping Matters

85% of all product searches start on Amazon or Google – not on your website. To find your customers where they are, you need to expand your horizons and look outside your eCommerce website for conversions. And while selling your products on Amazon is important, it can be difficult to forge lasting customer relationships. Google Shopping ads allow you to craft strategic messaging that builds connections and sets your business apart. 

By integrating Google Shopping management into your marketing strategy, you can increase click-throughs, conversions, revenue, and in turn, customer loyalty. In addition, adding Google Shopping to your marketing mix helps you own more real-estate on Google, which is always a good thing. 

Partner with Mosaic eMarketing

To be successful in eCommerce, you don’t have to be an expert in Google Shopping; you just have to partner with experts. At Mosaic eMarketing, we remove the stress associated with managing product feeds, Google Shopping ads, and product selection. 

Why choose us as your Google Shopping agency? Unlike other marketing companies who rely on past successes to guide their client strategies, we use data about your brand to guide our game plan. We treat every client’s website like it’s our own, and we get to know what makes your business unique and leverage it to create results. We can help set up automated processes to help take the burden off your team, ensure accuracy of information, and ad quality, while proactively managing the program in Google Ads to help drive incremental revenue and account growth. We would never build a program, launch it, and forget about it. We leverage the analytics to shape your Google Shopping program overtime, as we want to program to:

  1. Evolve with the competitive landscape
  2. Evolve with search demand trends
  3. Improve with smart optimizations

Let’s take control of your marketing strategy. Set up a time to chat with our Google Shopping team and see the difference in our approach! 

Request a Free Proposal

Are you interested in a specific service, platform, or are you just interested in exploring some ways our services can potentially help you? We would love to chat, get to know your business, your goals, and create a free proposal.

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Request a Free Audit

Let our experts take a look at your marketing programs, or website, and give a review of what we find. Our goal is not to just point out the flaws we notice, but to give an objective review and point out everything, including the good.

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