Search engine marketing is about more than putting keywords on a page. It’s about building a holistic search strategy that marries paid ads with organic search marketing to increase search engine visibility and relevant click-throughs.
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When it comes to search marketing, there is no one-size-fits-all approach. We have a passion for analytics, and we believe that makes all the difference for our clients. Before spending your budget on optimization efforts or paid ads, we work to understand your brand, dissect what makes it unique and use the data we gather to make informed decisions about where we can make the most significant impact.
Our innovative approach to analytics provides you with greater clarity and insight into where to spend your marketing dollars to get the biggest return. And at the end of the day, that’s what matters.
While there is no magic formula when it comes to a search engine marketing strategy, there are some beneficial omnichannel tactics we typically recommend to our clients:
As a search marketing agency, we understand that we can’t lump all clients together or assume that the same tactics work for all B2B businesses. We believe that every client is unique, and it’s only through mining data, exploring analytics, and client discovery that we can unearth your niche and use it to set your business apart.
Google Ads Search Marketing
Get in front of people on Google who are proactively searching for the products and services you offer.
Bing Ads Search Marketing
Are you or your agency neglecting Microsoft Ads programs? While we understand why Bing ads often take a backseat to Google, as a Bing Adwords expert, we can’t help but feel it is an underutilized opportunity that your company could be benefiting from.
Google Shopping
Show up where it matters most with a data-driven Google Shopping strategy that targets bottom-funnel customers who know what they want and are ready to convert.
Search Engine Optimization (SEO)
SEO is the art of ranking for products and services that are important to your business organically.
Google Search Console
How can you drive performance without qualified data points? Gain valuable insights with Google Search Console and use it to make improvements with Mosaic eMarketing.
Bing Webmaster Tools
If you don’t have the right data, how are you making informed decisions for your company? Grow your data so you can grow your insights with Mosaic eMarketing.
Google Business Listing
Getting you business verified on Google is one thing, but optimizing it to show up is another. We can help.
Bing Business Listing
Don’t neglect Bing, Yahoo, and AOL. Get you business listing ranking on these important search engines.
Video Marketing
The era of video is here. We can help you videos rank organically on search engines.
Search is the number one driver of traffic to any content website. Search results beat social media by more than 300%. If you aren’t doing everything you can to optimize your website, your search ads, and your marketplace listings in a way that makes them highly searchable, then you are leaving revenue on the table. Building a solid search marketing strategy allows you to uncover data about your existing clients and get a better idea of how to target new customers.
SEO helps businesses get traffic that can lead to conversions and in-turn revenue. So, it’s in your best interest to focus some of your marketing budget on organic and paid search marketing efforts.
As a search engine marketing agency, we understand that finding keywords relevant to your business isn’t difficult. But, do you know which keywords will give you a competitive edge? Do you know which keywords will drive the most traffic? Do you know which keywords will ensure your paid ads get greater visibility? Keyword analysis is a science. At Mosaic eMarketing, we use our unique skill sets to analyze your data and craft strategies designed for continual growth.
Unlike large marketing firms who rely on industries to drive their marketing strategies, we set out to be different. We use our abilities generously to connect people, solve problems, celebrate client success, and choose principle over profits. To give more than we take in all of our partnerships.
We look forward to working with you. We can’t wait to help you thrive through search engine marketing and become an extension of your team. Set up a time to chat!
Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.
After taking ownership of two Google Ad accounts, one for Sterigenics and one for Nelson Labs, we dove into the data, restructured and rebuilt both Google Ad accounts. Big gains were made to both.
Mosaic took over ownership of the Google Ads account and Microsoft Advertising account and immediately course corrected both to drive greater efficiency and results.
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