Bing Ads Management

Are you or your agency neglecting Microsoft Ads programs? While we understand why Bing ads often take a backseat to Google, as a Bing Adwords expert, we can’t help but feel it is an underutilized opportunity that your company could be benefiting from.

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Bing Ads Management: Our Process

Microsoft Ads, formerly known as Bing Ads, like Google Ads, offers companies one of the best platforms for driving qualified web traffic that is ready to convert. The reason being, we are able to proactively get in front of people who are searching for the products or services you offer.

We have found that most small to mid-sized businesses see Bing Ads as an afterthought. As a Bing Ads Agency, our goal is to educate our clients on the importance of a holistic approach to paid marketing. In general, Bing ads have less competition and cheaper costs per click than Google counterparts. That means we can help you maximize your marketing budget with strategic Bing ads that we control at a granular level.

  1. Bing ads have a lot of unique advantages over SMBs that Google doesn’t offer. To help our clients get more from their Bing PPC management, we employ a variety of strategies that are tailored to each unique business:
  2. We only make analytics-driven strategies and management to ensure budgets are being stretched in a way that produces a strong return on investment
  3. As Bing ad specialists, we use our insider knowledge to optimize ads at a granular level that allows you to get the most bang for your buck
    We employ demographic targeting based on data we mine about your specific business and your ideal customers

At Mosaic eMarketing, our job is to advocate for our clients even when they don’t know what is best for them. As Bing Adwords experts, we feel confident we can create successful campaigns for our clients that will change their minds about Microsoft ads and allow us to work toward continual growth.

Case Studies

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Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.

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After taking ownership of two Google Ad accounts, one for Sterigenics and one for Nelson Labs, we dove into the data, restructured and rebuilt both Google Ad accounts. Big gains were made to both.

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Mosaic took over ownership of the Google Ads account and Microsoft Advertising account and immediately course corrected both to drive greater efficiency and results.

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Why Bing Ads Management Matters

Many companies believe they should give all their attention to Google Ads. While we see the benefit of having a solid Google ads strategy, we also think other opportunities could make more sense for your growing business. Google ads are highly competitive, which can quickly drive up cost per clicks (CPCs), making your budget not stretch as far. With Bing ads, you have more control, less competition, cheaper CPCs, and more control over search demographics.

When it comes to your marketing strategy, we believe no stone should be left uncovered. We tailor our approach to Bing ads based on data and analytics about your specific brand. By making intelligent, educated, and informed decisions, we can maximize your marketing spend to get your business in front of the right audiences.

Trust Mosaic eMarketing

eMarketing changes rapidly, and what worked previously might not work in the future. Instead of relying on our past successes to guide our decisions for clients, we use data to create all of our digital marketing strategies. Once we understand your business and your objectives, we can use analytics to unearth what’s happening below the surface and use it to guide our decisions moving forward.

It is our goal to become an extension of our clients’ businesses. Your success is our success. We never rest on our laurels, and we thrive on innovating our marketing initiatives in a way that sets you apart from your competitors and your past agencies.

Whether you are starting from scratch or looking for a new way of approaching your marketing strategy, we’d love to share our ideas. Request a free proposal for Bing Ads Management today!

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Are you interested in a specific service, platform, or are you just interested in exploring some ways our services can potentially help you? We would love to chat, get to know your business, your goals, and create a free proposal.

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Let our experts take a look at your marketing programs, or website, and give a review of what we find. Our goal is not to just point out the flaws we notice, but to give an objective review and point out everything, including the good.

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