Are you or your agency neglecting Microsoft Ads programs? While we understand why Bing ads often take a backseat to Google, as a Bing Adwords agency specializing in Bing Ads management, we can’t help but feel it is an underutilized opportunity that your company could be benefiting from.
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Microsoft Ads, formerly known as Bing Ads, like Google Ads, offers companies one of the best platforms for driving qualified web traffic that is ready to convert. The reason being, we are able to proactively get in front of people who are searching for the products or services you offer.
We have found that most small to mid-sized businesses see Bing Ads as an afterthought. As a Bing Ads Agency, our goal is to educate our clients on the importance of a holistic approach to paid marketing. In general, Bing ads have less competition and cheaper costs per click than Google counterparts. That means we can help you maximize your marketing budget with strategic Bing ads that we control at a granular level.
At Mosaic eMarketing, our job is to advocate for our clients even when they don’t know what is best for them. As Bing Adwords experts, we feel confident we can create successful campaigns for our clients that will change their minds about Microsoft ads and allow us to work toward continual growth.
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Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.
After taking ownership of two Google Ad accounts, one for Sterigenics and one for Nelson Labs, we dove into the data, restructured and rebuilt both Google Ad accounts. Big gains were made to both.
Mosaic took over ownership of the Google Ads account and Microsoft Advertising account and immediately course corrected both to drive greater efficiency and results.
We built Creative Concrete a new website which drastically improved user experience, and search engine rankings.
Mosaic eMarketing and Christian Healthcare Ministries (CHM) partnered with the goal of increasing accuracy of reporting, reaching new potential customers, and helping to grow their member base.
Mosaic eMarketing promotes events for the Arthritis Foundation through Facebook and Instagram to drive event awareness and event signups.
Bing Ads is a pay-per-click (PPC) advertising platform that allows businesses to display ads on the Bing search engine and its partner networks. Advertisers create campaigns with specific budgets and target audiences, and then create individual ads with headlines, descriptions, and images or videos. When a user searches for keywords related to the advertiser’s campaign, their ad has the chance to be displayed along with the search results. If the user clicks on the ad, the advertiser pays a fee to Bing Ads. The platform offers various features and tools to help advertisers optimize their campaigns and track their performance. Bing Ads is similar to other PPC advertising platforms such as Google Ads.
There are two ways to show up on Bing, Yahoo, and AOL. The first way is for free, which is called an organic listing. The second way is paid, which is called a paid search listing. Bing Ads, now known as Microsoft Ads, is the marketing platform we use to help you show paid search listings in the search results that are most relevant to your business. The difference between organic listing and paid search listings are simple, one you pay for, and you can start showing up for almost immediately, and the other is free, by earning that listing.
The free listings route is often referred to as SEO, or search engine optimization. This tactic takes sound strategy, consistent execution, and a lot of time. Search engines don’t just show your business in search results automatically. This is a long-term game.
With Bing Ads management we are able to show your business in search results that matter most to your business almost instantly. We built the strategy to strategically place your ads in the proper spots, and then you pay Microsoft any time someone clicks on your ad. As mentioned, we can help you show up almost instantly, so there is no waiting. You can increase branding, traffic, conversions, and revenue instantly. Also, paid listings live above the free listings, so you can reach the top of search engines with this strategy.
Below is an example of a search results when we searched for “best ice cream in Ohio”. The very first result is for Magnum Ice Cream, which is a paid listing. Magnum Ice Cream is paying Bing to be there. It’s important to note that they did not pay anything for me to see their ad. I did not click on their ad. They only pay if someone clicks on it. Now think about your business. We can help you show up there for searches that are relevant to your audience.
Many companies believe they should give all their attention to Google Ads. While we see the benefit of having a solid Google ads strategy, we also think other opportunities could make more sense for your growing business. Google Ads are highly competitive, which can quickly drive-up cost per clicks (CPCs), making your budget not stretch as far. With Bing Ads, you have more control, less competition, cheaper CPCs, and more control over search demographics.
When it comes to your marketing strategy, we believe no stone should be left uncovered. We tailor our approach to Bing Ads based on data and analytics about your specific brand. By making intelligent, educated, and informed decisions, we can maximize your marketing spend to get your business in front of the right audiences.
We believe that Bing Ads should always have a place in your marketing strategy if there is the proper search demand on Bing, Yahoo, and AOL. Why does search demand matter? Well, if people are not searching for the product or services you offer or searching for other relevant things that would indicate that they are a good audience to market to, Bing Ads might not be the approach. With that in mind, we can help you understand the search demand across these search engines and what the opportunity looks like for your business. We will never sell you on a program that we don’t think is worth pursuing, or at least testing.
We don’t think so. Search engine marketing, which includes Bing Ads, now known as Microsoft Ads, is at the core of what Mosaic eMarketing is. 90% of our business is built on this service offering and it’s the strategy we leverage to drive the most impressive results. On average we are achieving 220% higher click through rates and 245% higher conversion rates then industry benchmarks.
eMarketing changes rapidly, and what worked previously might not work in the future. Instead of relying on our past successes to guide our decisions for clients, we use data to create all of our digital marketing strategies. Once we understand your business and your objectives, we can use analytics to unearth what’s happening below the surface and use it to guide our decisions moving forward.
It is our goal to become an extension of our clients’ businesses. Your success is our success. We never rest on our laurels, and we thrive on innovating our marketing initiatives in a way that sets you apart from your competitors and your past agencies.
Whether you are starting from scratch or looking for a new way of approaching your marketing strategy, we’d love to share our ideas. Request a free proposal for Bing Ads Management today!
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