Are you or your agency neglecting Microsoft Ads programs? While we understand why Bing ads often take a backseat to Google, as a Bing Adwords expert, we can’t help but feel it is an underutilized opportunity that your company could be benefiting from.Request a Free Proposal
Microsoft Ads, formerly known as Bing Ads, like Google Ads, offers companies one of the best platforms for driving qualified web traffic that is ready to convert. The reason being, we are able to proactively get in front of people who are searching for the products or services you offer.
We have found that most small to mid-sized businesses see Bing Ads as an afterthought. As a Bing Ads Agency, our goal is to educate our clients on the importance of a holistic approach to paid marketing. In general, Bing ads have less competition and cheaper costs per click than Google counterparts. That means we can help you maximize your marketing budget with strategic Bing ads that we control at a granular level.
At Mosaic eMarketing, our job is to advocate for our clients even when they don’t know what is best for them. As Bing Adwords experts, we feel confident we can create successful campaigns for our clients that will change their minds about Microsoft ads and allow us to work toward continual growth.
Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.
After taking ownership of two Google Ad accounts, one for Sterigenics and one for Nelson Labs, we dove into the data, restructured and rebuilt both Google Ad accounts. Big gains were made to both.
Mosaic took over ownership of the Google Ads account and Microsoft Advertising account and immediately course corrected both to drive greater efficiency and results.
Many companies believe they should give all their attention to Google Ads. While we see the benefit of having a solid Google ads strategy, we also think other opportunities could make more sense for your growing business. Google ads are highly competitive, which can quickly drive up cost per clicks (CPCs), making your budget not stretch as far. With Bing ads, you have more control, less competition, cheaper CPCs, and more control over search demographics.
When it comes to your marketing strategy, we believe no stone should be left uncovered. We tailor our approach to Bing ads based on data and analytics about your specific brand. By making intelligent, educated, and informed decisions, we can maximize your marketing spend to get your business in front of the right audiences.
eMarketing changes rapidly, and what worked previously might not work in the future. Instead of relying on our past successes to guide our decisions for clients, we use data to create all of our digital marketing strategies. Once we understand your business and your objectives, we can use analytics to unearth what’s happening below the surface and use it to guide our decisions moving forward.
It is our goal to become an extension of our clients’ businesses. Your success is our success. We never rest on our laurels, and we thrive on innovating our marketing initiatives in a way that sets you apart from your competitors and your past agencies.
Whether you are starting from scratch or looking for a new way of approaching your marketing strategy, we’d love to share our ideas. Request a free proposal for Bing Ads Management today!