After taking ownership of two Google Ad accounts, one for Sterigenics and one for Nelson Labs, we dove into the data, restructured and rebuilt both Google Ad accounts. Big gains were made to both.
increase to Sterigenics monthly conversions
decrease to Sterigenics cost per conversion
increase to Nelson Labs conversion rate
increase to Nelson Labs click through rate (CTR)
Sotera Health came to Mosaic with a basic need that went something like this, “We are investing in a Google Ads program for two of our businesses, Sterigenics and Nelson Labs, and we would like Mosaic e Marketing to take a look at the programs and give us feedback.” This prompted the team to dive into both accounts and pull together a comprehensive review of our finding, which included the good we found, the areas for opportunity, and our recommendations to help improve efficiency and effectiveness. After taking ownership of both accounts, rebuilding the program, and managing, we saw drastic improvements in performance.
How did we drastically boost the Google Ads performance for both businesses?
The Mosaic eMarketing team took all of our finding from each one of the above processes, and we:
From day one, both accounts hit the ground running and we experienced an immediate boost in performance. In addition to setting the program up for success, we always take a proactive management approach to ensure we are adapting to our clients business needs, the competitive landscape, search demand factors, and performance we are seeing within the account.
In addition to launching the new and improved Google Ads program for Sterigenics and Nelson Labs, we also help out with SEO, trade show geo fencing, and we have built and implemented a custom analytics solution through AvanceVue. AvanceVue gives them a custom marketing dashboard that pulls multiple data sources together in one view, gives them the ability to tie lead activity to revenue, and uncovers often overlooked, but critical insights for each marketing programs.
Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.
We replatformed and redesigned the Lasting Impressions Landscape and Design website to be response, user friendly, informative, and to rank better on search engines.
Mosaic took over ownership of the Google Ads account and Microsoft Advertising account and immediately course corrected both to drive greater efficiency and results.