Case Study: O'Neill Healthcare

Mosaic replatformed the O’Neill Healthcare’s website and launched a Google Ads (Adwords) program, and increased their monthly website traffic by 675%.

The O’Neill Healthcare Case Study Overview

Prior to working with Mosaic eMarketing, O’Neill Healthcare had a website that was built on Wix and it presented a handful of drawbacks which is why they decided to talk with the Mosaic team about the potential for a new website. Based on our audit and discovery with the O’Neill Healthcare team, the below items were earmarked as the main deliverables for a website project:

Move the website from Wix to WordPress to give O’Neill Healthcare a flexible, easy to manage back end system so they could manage the site internally.
Make the site responsive to all screen sizes. The old site only functioned on desktop.
Improve the site speed. After completion, site speed improved by 105%.
Integrate with a third party system, to properly display and host all job openings on their site.
Build additional content, to better serve their web traffic.
Improve website conversion rates.
Build a news and events page, which feeds content to the relevant facility landing page.
Improve the site’s foundational search engine optimization (SEO) architecture.

We also launched a Google Ads (AdWords) program in conjunction with the site launch. Between the Google Ads (AdWords) program and the search engine optimization (SEO) monthly website traffic has increased by 675% per month. The Google Ads program is achieving a CTR greater that 8% and a conversion rate greater than 20%, driving many new business opportunities.

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