Facebook Ads Management

Facebook Ads Management: Our Process

Social media marketing in any form can be intimidating. But, when you’re looking for ways to cut through the noise and meet your customers where they are already active, Facebook is the place to be. All you need is a straightforward and thoughtful strategy that uses data to tackle your goals and make an impact. Targeting options are vast in Facebook. It gives us a very powerful marketing tool that lets us pinpoint the exact audiences you want to reach to achieve your marketing objectives.

Even if you’ve never done paid advertising before, there is still hope! Just some of the common tactics we employ as a Facebook ads agency includes:

1. Making use of all the dynamic ad types available for Facebook advertising, including carousels, stories, slideshows, videos, images, and more
2. Strategically placing ads where your audience interacts the most, including the Facebook newsfeed, stories, messenger, marketplace, and more
3. Taking full advantage of promoted posts to target existing customers who need to be re-engaged

When done correctly by a Facebook ads company, the social platform can be highly effective. The secret is using data to understand your customer and use that information to target look-alikes that are more likely to convert. 

Why Paid Advertising on Facebook Matters

Facebook remains the market leader for social media channels, with roughly two-thirds of all US adults using the platform. And because Facebook ads are relatively easy to set up and start seeing results from, it’s one of the first marketing tactics you should consider employing as part of a digital marketing strategy. Virtually anyone can log into Facebook and set up an Ads manager account, and publish a campaign in just a matter of minutes. Taking that simple approach further with a Facebook ads agency using data-based decisions will only further the impact and return on investment.

Because Facebook ads are relatively low-investment and can be customized to attract the perfect audience, it’s a good tactic for testing ideas and messaging with low risk. Facebook continues to add new features to make its platform more attractive to businesses, and that will only further the need for companies to adopt this social media marketing tool.

What is Meta Ads Manager, and how does it relate to Facebook Ads Management?

Meta Ads Manager, previously known as Facebook Ads Manager, has since been rebranded as Meta.

Meta Ads Manager is a self-service tool that allows businesses to create and manage ad campaigns across Facebook, Instagram, Messenger, and other platforms owned by Meta. Advertisers can target specific audiences based on demographics, interests, behaviors, and other criteria, and choose from various ad formats, such as images, videos, carousel, and more.

With Meta Ads Manager, advertisers can set their budget, choose their bidding strategy, track their ad performance, and optimize their campaigns based on the data and insights provided by the platform. Advertisers can also use Meta’s targeting and retargeting capabilities to reach people who have interacted with their website, app, or other online assets.

Meta Ads Manager is a powerful advertising platform that allows businesses to reach their target audiences and achieve their marketing goals through targeted and data-driven ad campaigns.

Partner with Mosaic eMarketing

Here at Mosaic eMarketing, we specialize in industry-leading Facebook ad strategies, execution, and management. We are certified partners with Google, Microsoft, Facebook, Instagram, and more, and we continue to innovate in the space to bring our clients the most value possible.
As a Facebook marketing agency, we have invested decades into learning and refining the art of Facebook advertising. Let us show you what we can do. Let’s talk more.