Conversion Rate Optimization

There are a million reasons your traffic might not be converting. Users are having a poor experience on your site. Your site is loading too slowly. Low inventory. High prices. The list goes on. As an eCommerce company, it’s your job to figure out what is causing low conversion rates, but sometimes it’s not obvious.

That’s where Mosaic eMarketing comes in. Our innovative approach to analytics allows you to gain a strategic, data-based approach to your website. By getting clarity through data, you can make key improvements to your site to help retain traffic and increase your conversion rate.
When it comes to website conversion optimization there is no one-size-fits-all approach. However, there are some beneficial tactics we typically recommend to our clients:

1. Through strategic A/B testing, we can make live updates to your site to measure any increase in traffic, click-throughs, leads, or form completions
2. Through data-based audience building, ad tweaking, and targeting, we can optimize your social media ads budget to send only qualified traffic to your website
3. You may think you already know who your ideal customer is, but through analytics and data-mining, we can help you identify your key customers and optimize your marketing efforts to better target them

At Mosaic eMarketing, you are working with real people who have a passion for analytics. It is this unique passion that sets us apart in the industry. We know that our clients are unique and we approach every account with fresh eyes and a fresh perspective.

Why Conversion Rate Optimization Matters

Conversion rate optimization is all-encompassing. When evaluating the conversion rate across your marketing efforts, you must approach it holistically. We take a full-service approach by analyzing your current PPC, search, social, and on-site marketing efforts. Through client discovery and data mining, we can then develop a 360-degree approach to optimize all areas of your digital marketing strategy to get the best possible conversion rates.

Partner with Mosaic eMarketing

We understand that sometimes our clients are too close to their products and their website to see the problems. It’s our job to look at your website with an analytical lens and provide you with the data you need to improve your conversion rate and turn your traffic into sales. Unlike larger firms, we don’t rely on past successes to guide our actions. We consult with you one-on-one to learn your business, identify your key differentiators and leverage them to improve your conversion optimization rate and set you up for continued growth.

We’d love to learn more about your business. We can’t wait to consult with your team on conversion rate optimization. Set up a time to chat!