Case Study: Christian Healthcare Ministries

Christian Healthcare Ministries

Mosaic eMarketing and Christian Healthcare Ministries (CHM) partnered with the goal of increasing accuracy of reporting, reaching new potential customers, and helping to grow their member base. We are happy to say we helped them launch into numerous new marketing channels, and have assisted in driving phenomenal growth through the marketing channels Mosaic is managing for CHM.

• Google Grant – Mosaic applied for, secured, build, and manages a Google Ads grant account to help CHM take advantage of free marketing dollars. Not only did we build it, but we have been following the strict guidelines for leveraging an account like this to ensure compliance.
• Google Ads – We launched a new Google Ads account for CHM and built it from the ground up. We started with understanding their non profit and their goals. We formulated a strategy, proposed recommendations, and worked with the team to ensure alignment. Building it was just the start. We leverage the data, input from our clients, and industry best practice to shape the account over time to help ensure growth in program performance. From the Google Ads account, we are managing search marketing programs, remarketing programs, and YouTube programs to help target the top of the funnel, all the way down.
• Bing Ads – We built a Bing Ads program to help expand the member base for Christian Healthcare Ministries. By leveraging targeted advertising strategies and stategic keyword selection, we ensure that our ads reach a highly relevant audience. This approach, combined with continuous optimization and data-driven adjustments, allowed us to achieve impressive growth rates at a very efficient cost. The program not only increased visibility and engagement but also attracted new members, contributing to the overall success and outreach of Christian Healthcare Ministries.
• Facebook and Instagram – Facebook and Instagram are used to for remarketing purposes, as well as targeting purposes to get in front of highly targeted audiences that may be interested in learning more about their non profit.
• TikTok – We built a TikTok Ads program to boost lead capture and assist in expanding the member base for Christian Healthcare Ministries. Strategic targeting and creative ad formats ensured high engagement rates, while ongoing performance analysis allowed us to refine our approach for maximum impact. This resulted in a substantial increase in leads and new members, enhancing the overall growth and reach of Christian Healthcare Ministries.
• Reddit – We built a Reddit Ads program for Christian Healthcare Ministries to drive leads effectively. By creating targeted, engaging content tailored to Reddit’s diverse user base, we captured the interest of potential members. Utilizing strategic community targeting and interactive ad formats, we maximized engagement and lead generation. Continuous monitoring and optimization ensured our campaigns remained efficient and impactful, leading to a significant increase in high-quality leads for Christian Healthcare Ministries.
• YouTube – Highly targeted users on YouTube to help promote CHM to the right audience.

We are happy to say all strategies are alive, well, growing, and flourishing. We love working with our non profit partners.